Little Blue Dinosaur

Holiday Time Campaign

 ‘It’s Holiday Time’

The Central Coast, with its marvellous white sand coated beaches is one of Australia’s most iconic holiday time destinations and as a result, receives over 1.3 million domestic overnight visitors each year. [1]

Such large, seasonal influxes of tourists has a profoundly positive effect on the local economy but also brings with it, its own set of inherent problems.

It is an absolute necessity to improve local roads and develop infrastructure that can cope with the holiday surges in both vehicles and pedestrian traffic. Creating a safer environment for children and families on holiday is a fundamental aim of the Little Blue Dinosaur.

Through the creation and strategic distribution of posters, banners, noticeboard insets and other signage at key tourist hot spots and thoroughfares, the Holiday Time campaign is able to take full effect. The campaign serves as an important reminder to the local community and tourist community about the importance of children’s safety.

This campaign is now operating in 25 local government areas areas and will continue to expand to further coastal and holiday areas around Australia.

For all enquiries about how your local community can get involved with our Holiday Time project, please contact our office. 

The Little Blue Dinosaur is proud to be working collaboratively with the following local government areas:



holiday time

Northern Beaches Council

Port Stephens Council

Wingecarribee Council

Central Coast Council

Newcastle City Council

Lake Macquarie City Council

Port Macquarie – Hastings Council

Tweed Shire Council

Kiama Municipal Council

Bemm River East Gippsland community road safety programShoalhaven City Council

Shellharbour City Council

Eurobodalla Shire Council

Midcoast Council

Cessnock City Council

Byron Shire Council

Coffs Harbour City Council

Sutherland Shire Council

Kempsey Shire Council


East Gippsland Shire

Mornington Peninsula


Gladstone Regional Council


Limestone Coast LGA’s including:-

City of Mount Gambier

District Council of Grant

District Council of Robe

Kingston District Council

Naracoorte Lucindale Council

Tatiara District Council

Wattle Range Council


For all enquiries about how your local community can get involved with our Holiday Time project, please contact our office.