Little Blue Dinosaur

National Road Safety Week 2016


Jun 2016


National Road Safety Week 2016 was held between the 2nd and 6th of May this year. There were events all around Australia involving the emergency services, RMS, TfNSW, Little Blue Dinosaur and Safer Australian Roads and Highways (SARAH).

Who is SARAH? national road safety week

Safer Australian Roads and Highways (SARAH) is a not-for-profit incorporated association promoting initiatives that will bring about improved road safety, as well as support those affected by road tragedy.

Sarah Frazer is the inspiration behind this organisation following her tragic death on 15 February 2012. Sarah was on her way to commence her university studies when her car broke down on the Hume Highway, south of Mittagong. Sarah was forced to pull over in a narrow 1.5-metre breakdown lane which resulted in a passing truck side-swiping her car, killing both Sarah and the tow-truck driver.

This year, the SARAH Group championed National Road Safety Week with the theme of ‘Stop Driving Blind!’ A number of events were held during Road Safety Week, with landmarks across all major cities lit up in yellow to remember Sarah and all those who have been lost through road trauma. The week runs during a month that is globally recognised as road safety month.

The SARAH Group and Little Blue Dinosaur commemorated this important week with an agreement to join as Not-For-Profit partners.

Michelle attending Fatality Free Friday launch

national road safety week

Michelle pledging her support for Fatality Free Friday

Our CEO, Michelle McLaughlin, attended the Fatality Free Friday launch on May 27, 2016. The event was held at Transport for NSW in Sydney where she pledged her support for zero deaths on Australian roads on Friday 27 May 2016.


Take the pledge

Others can still make the pledge to beat road trauma for Fatality Free Friday by promising to:

  • Always be fit to drive
  • Stay focused on the road

    national road safety week

    Left: Russell White, CEO of Fatality Free Friday holding “The Key To Road Safety” with Michelle McLaughlin

  • Scan the road ahead
  • Keep a safe distance
  • Drive to suit the conditions

Fatality Free Friday have received over 165,000 road safety pledges for this year’s event.