Little Blue Dinosaur




The media play an important role in spreading the road safety messages of the Little Blue Dinosaur Foundation.

You can receive live updates on our work through Facebook, Twitter and YouTube.

For all media enquiries, please contact our office.

One Plus One – Michelle McLaughlin (ABC)


One Plus One with Jane Hutcheon (ABC)

Michelle McLaughlin is a nurse and mother who became a road safety campaigner after the death of her four year old son Tom last year. She speaks about the pain of losing a child and questions whether the media can be too invasive in the aftermath of a family tragedy.

Watch now >>


‘Amid grief from the tragic death of a 4 year-old, an Aussie family has created something positive’ (Mamamia)Mamamia, Little Blue Dinosaur

Mamamia’s Rachel Curtis interviews Michelle on how her personal tragedy led to the creation of the Little Blue Dinosaur in 2014. Michelle discusses differing roadways, the importance of holding children’s hands and the launch of Out and About With Sophie and Tom – an online activity educating children on holiday time road safety.


‘New online program making primary students street smart’  (The Daily Telegraph)

The parents of a little boy who lost his life after being hit by a car have helped create a new interactive website to teach primary school students Safety Town Launchvital road safety skills. The Transport for NSW “Safety Town” program is being made available to all half a million students from Kindergarten to year six in more than 2300 primary schools across NSW.

The Out and About with Sophie and Tom — Safe Holiday Adventures activity focuses on different road environments kids might encounter when on holidays.



MORNPEN ARTICLE‘Heat is on to slow down’  (The Mornington Leader)

During the Summer 2016/17 campaign, LBDF added the Mornington Peninsula to the Victorian chapter of their road safety campaign.

The Peninsula’s Holiday Time campaign will be the largest in Victoria, with 168 signs and five overpass banners installed throughout the shire. A further 400 wristbands and bumper stickers were distributed from shire officers and around the Rosebud foreshore campaign grounds.




Little Blue Dinosaur Visits the Limestone Coast  (The Limestone Coast Scribbler)Limestone Council

As a popular holiday destination in South Australia, Limestone Coast Council area’s have been provided with packages including large signs, stickers and promotional gear to remind everyone about the importance of road safety in the area over the summer holidays.

South Australia has become the fourth state in Australia to promote the Little Blue Dinosaur’s “Holiday Time” campaign in seasonally popular areas.



‘Parents turn grief into positive change’ (The Border Mail)r0_0_1548_1032_w1200_h678_fmax

Michelle & David McLaughlin have been working with the Limestone Coast Local Government Association (LCLGA) Road Safety Program and visited Mount Gambier last week to launch their campaign across the South Australia coastline.

The key focus of the organisation is a holiday period signage program that will start operating in the area over the 2016/17 summer school holidays.


Your child needs your hand: Holiday Road SafetyPolice Association of NSW road safety

(Police Association of NSW)

The NSW Police Association has joined forces with the Little Blue Dinosaur to remind road users to be extra vigilant during the recent school holidays.

Police Association President, Scott Weber, said, “We can’t highlight enough the importance of parents and carers holding a child’s hand when on our near a road… The community as a whole must support safe driving.”



Mum’s desperate plea: “Please hold your children’s hand” (Kidspot)Kidspot road safety

Michelle sits down with Jo at Kidspot to discuss Tom’s tragic accident in 2014 and how the Little Blue Dinosaur is pioneering for change with holiday-focused road safety education for children.

Michelle highlights the need for the community to address road safety as the statistics continue to increase against the same period last year. She reiterates that holding your child’s hand near the road could save their life.

“My message to parents is simple: Please be so cautious during holiday times, hang onto your children and take the time to explain differences in the physical environment”



‘Shellharbour’s Christmas road safety initiative to save children’ (Illawarra Mercury)r0_0_3456_5013_w1200_h678_fmax-1

“Shellharbour has become the latest council in Australia to support the Little Blue Dinosaur Foundation’s pedestrian safety program.

“Mayor Marianne Saliba said the welfare of children is the focus of the Christmas road safety initiative being implemented in high traffic tourism areas in Shellharbour City.

“This road safety warning is a timely reminder to everyone during the summer holidays, when people are often more relaxed and complacent than usual,’’ Cr Saliba said.



Little Blue Dinosaur campaign expands to Kiama (Illawarra Mercury)Kiama Council road safety

The Little Blue Dinosaur ‘Holiday Time: Slow Down, Kids Around’ campaign has been expanded to the Kiama municipality.

In Kiama and Gerroa holiday parks, signs will be erected to target key tourist areas where holiday periods result in increased pedestrian foot traffic and a greater number of vehicles.


Slow Down for Dinosaurs on Newcastle Roads (The Newcastle Herald)


The ‘Holiday Time’ campaign spread to Newcastle and Lake Macquarie in the 2015/16 summer school holidays, with signage installations from Bar Beach to Merewether and across to Warners Bay Foreshore. Daily radio announcements were broadcast to remind listeners that children are out and about in the community in increased numbers during school holidays.

Daily radio announcements were broadcast to remind listeners that children are out and about in the community in increased numbers during school holidays.



The Walkley Magazine: “Reporting on the death of a child- a mother’s perspective” by Michelle McLaughlin


‘Reporting on the death of a child – a mother’s perspective’

Following Tom’s accident, Michelle explains the impact that
inaccurate reporting of facts and sensationalised journalism had on the McLaughlin family. The article suggests appropriate ways for journalists to respectfully approach families during such a sensitive time.

The Walkley Magazine’s core aim is to encourage and inspire excellence in journalism, highlighting the industry’s finest and providing insight into how journalist’s can improve their methods.


Channel 9: ‘Hidden Danger’ on Today


‘Hidden Danger’, Today Show

Children are our most vulnerable road user group and the Little Blue Dinosaur is working in the space of pedestrian roadway safety for children to enhance the protection of them when they’re on or near roadways.

“A road doesn’t have to be busy, to be dangerous”, David McLaughlin explains.



5 Kids’ Bike Safety Rules Parents Should Teach

(5 Things I Know About…)Safety Town Bike Riding

The Little Blue Dinosaur Foundation sits down with blogger Franki Hobson to discuss ‘5 Kids’ Bike Safety Rules Parents Should Teach’.

“Bike riding is incredibly exciting for children, and it’s often one of their first interactions with the traffic environment,”


Alliance welcomed four new members in May 2016

The Little Blue Dinosaur Foundation joined the Global Alliance of NGOs for Road Safety in May 2016 toAlliance Logo JPEG discuss children’s road safety on an international level.

The Global Alliance was formed in 2012 out of the UN’s Road Safety Collaboration and includes over 140 organisations from more than 70 countries with the purpose of lobbying for and implementing road safety initiatives globally.


7 News: ‘Police concerned over road toll spike’


After years of decreasing numbers, 2015 has seen a spike in the death toll on Australian roads, concerning the police and various community groups. The Little Blue Dinosaur Foundation is actively campaigning to assist in reducing these numbers through road safety education for children, parents and motorists.



Michelle speaking at Fatality Free Friday


Fatality Free Friday Launch 2015

The aim of the Australian Road Safety Foundation’s campaign is to set a target of achieving zero deaths on Australian roads, starting with a singular Fatality Free Friday. Michelle spoke about the personal loss of her son, Tom, and how the Little Blue Dinosaur Foundation is helping to reduce child fatalities on our roadways.



North Shore Mums: ‘It’s Holiday Time’


North Shore Mums

Holidays are an exciting time for families, but different roadway environments lacking in infrastructure can sometimes be confusing for children who already have limited cognitive abilities on or near our roads. This is why it is important to always HOLD HANDS (until age 10) and have a daily conversation about roadway safety.




‘Slow Down for our Tom’ – North Shore Times


North Shore Times

Michelle & David discuss the loss of their son, Tom, urging motorists to take particular care when driving during the school holiday periods, where children are outside of their normal routine and environment, significantly raising the risk profile.






Media ‘Tom’s Legacy’ – The Daily Telegraph


Out of the grief over losing their four-year-old son Tom in a pedestrian motor vehicle accident, Michelle and David McLaughlin have begun a road safety foundation and they’re calling on the support of the community.



For all media enquiries, please contact our office.